IMshopping for Merchants: Social Engagement Tools http://merchants.imshopping.com Commerce at the Speed of Social Sat, 05 Dec 2009 00:11:43 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 The new 80/20 rule http://merchants.imshopping.com/blog/the-new-8020-rule/ http://merchants.imshopping.com/blog/the-new-8020-rule/#comments Sat, 05 Dec 2009 00:10:26 +0000 kwray http://ec2-75-101-233-60.compute-1.amazonaws.com/?p=260 A recent article points out that 80% of all marketers are “doing something” with social media. But it is just not enough to put up a Facebook page, score a bunch of Twitter fans and claim victory. Like the mid 90s where every CEO knew he/she needed a website, but wasn’t really sure what good it would do the company, organizations are facing the same dilemma when it comes to social media.

As the article suggest, you need to start with a foundation. Determine what you want to achieve. And then the hard part begins – how do I engage customers without pissing them off? How do I enter the conversation without sounding obnoxious?

I think the key is to create new experiences that leverage social networks and empowers customers. The trick is not to try and shoehorn old strategies into new media. You have to be creative. Inventive. As Shel Silverstein once wrote: “Put something silly in the world, that ain’t been there before.”

This the key to being the smart 20%.

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